NeteaseMusic

NeteaseMusic is one of the most influential music social platforms in China. In the beginning, it was a normal music player. However, there were already several monopolistic music players existed in Chinese market. The monopolistic music players cooperated with more than 200 Chinese record companies, so they had absolute advantage in the amount of music collection. Since the importance of music copyright has been more and more realized, NeteaseMusic started with a not optimistic condition.

Till April, 2017, NeteaseMusic has attracted more than three hundred million users. The import of social media function might be an essential factor of its success. According to a report, 5% of normal users would read the comments of the music while listening to music; while the ratio reaches to 50% from the data of NeteaseMusic users. Reading comments while listening to music has become a specific phenomenon in NeteaseMusic platform. A popular single can easily receive thousands of comments. The single with the most comments (Qing Tian - Jay Chou) has more than half million comments.

More Than Music

Under the comments, users "like" one another's posts and make new friends with people with similar taste. When you add a song to your playlist, the platform could immediately recommend you the users who add the same song. When you "like" a playlist, you can also make friends with users "like" the same playlist as yours. You can even discover users around you, that what songs they have just listened to and how close they are from you accurate to 0.1 km. The platform has added as many social media functions as possible to encourage interactions between users. As a result, NeteaseMusic platform developed with an incredible speed.

Spotify

Spotify is another representative of music platforms using social media. Different from knowing new people directly in NeteaseMusic, Spotify tend to recommend the user what the user's friends are listening to. The user would get to know more about his friends' taste of music. In addition, Spotify accounts are connected with Facebook accounts, so that users would have more interactions.